BR30 vs PAR38 LED Bulbs: Which for Commercial Retail?
Beam Angle, Lumen Output, Size & Application — A Complete Comparison for Retail, Track, and Outdoor
📌 Key Takeaway: BR30 is a wide-flood bulb (120° beam) for recessed downlight ambient lighting — best for general retail illumination. PAR38 is a directional spot/flood (25-40° beam) for accent, track, and outdoor — best for highlighting merchandise and architectural features. In retail, you typically use both: BR30 for overall store brightness in recessed cans, PAR38 on track heads to spotlight displays and featured products.
📊 Quick Comparison
Spec
BR30
PAR38
Diameter
3.75" (95mm)
4.75" (121mm)
Base
E26 medium screw
E26 medium screw
Beam Angle
90-120° (wide flood)
25° (narrow spot) / 40° (narrow flood)
Typical Wattage (LED eq)
8-15W (65-100W eq)
12-18W (90-120W eq)
Lumen Output
650-1,200 lm
1,000-1,500 lm
Center Beam Candlepower
800-1,500 CBCP
3,000-8,000 CBCP (spot) / 1,500-3,000 (flood)
Fixture Compatibility
5" and 6" recessed cans
Track heads, outdoor flood, gimbal rings
Wet Location Available?
⚠️ Rare (damp only)
✅ Common (wet-location rated)
Wholesale Price (FOB)
$2.50-6.00/ea
$3.50-8.50/ea
MOQ
100-500
100-500
🏬 Retail Application Guide
Retail Zone
Recommended Bulb
Beam Type
CCT
Why
General ambient (aisles, perimeter)
BR30
Wide flood (120°)
3500-4000K
Broad coverage; 1 BR30 per 25-40 sq ft in 8-10ft ceiling
Product display / feature wall
PAR38 Spot (25°)
Narrow spot
3000-3500K
Focused beam creates contrast; 3-5x brighter on target
Mannequin / focal display
PAR38 Narrow Flood (40°)
Narrow flood
3000K
Wider than spot, still directional; highlights full mannequin
Jewelry / watch counter
PAR38 Spot (25°) + MR16
Very narrow
3000K, CRI 95+
High sparkle; combine with MR16 for close-up brilliance
Dressing room
BR30
Wide flood
3000-3500K, CRI 90+
Soft uniform light; flattering color rendering critical
Storefront window
PAR38 Spot (25°)
Narrow spot
3500-4000K
Cuts through daylight; high CBCP competes with sun
Outdoor facade / signage
PAR38 Flood (40°) Wet-Loc
Narrow flood
4000-5000K
Wet-rated mandatory; flood for wash, spot for sign highlight
🔦 Beam Angle: The Critical Difference
Bulb
Distance from Target
Beam Diameter at 10ft
Illuminance at 10ft (center)
BR30 (120° flood)
10 ft
~35 ft diameter
~15 fc (1,500 lm source)
PAR38 40° flood
10 ft
~7.5 ft diameter
~85 fc (1,200 lm source)
PAR38 25° spot
10 ft
~4.5 ft diameter
~240 fc (1,200 lm source)
📦 Wholesale Pricing by Spec
Type
Wattage
CRI
Dimmable
Price (FOB, 500 pcs)
BR30 65W eq
9W
80
Yes
$2.50-3.50
BR30 65W eq
9W
90+
Yes
$3.50-5.00
BR30 100W eq
14W
90+
Yes
$4.00-6.00
PAR38 90W eq, 40°
13W
80
Yes
$3.50-5.00
PAR38 90W eq, 25° spot
13W
90+
Yes
$5.00-7.00
PAR38 120W eq, 40° wet
18W
80
Yes
$5.50-8.50
💡 Retail Design Rule of Thumb: Accent lighting (PAR38) should be 3-5x brighter than ambient (BR30) to create visual hierarchy. For a typical clothing store: install BR30 in every 3rd recessed can for general illumination, then use PAR38 on track for every mannequin and featured display. This creates the "bright spots" that draw customers through the store.
Compare BR30 and PAR38 LED bulbs from wholesale suppliers
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